The cover of a YMCA campaign fundraiser postcard with a meter maxed out at $180,000.png

YSHC Design Concept

The Des Moines YMCA Supportive Housing Campus is a nonprofit that seeks to reduce the rate of homelessness within Iowa. I have designed posters, handouts, invitations, thank-you notes, social media posts, and videos for their fundraising campaigns and daily operations. Following their identity system, I created cohesive yet individualized campaigns by using illustration, typography, and color.

**modifications made to quotes and resident pictures to protect identity

A poster for the YMCA Supportive Housing Campus for a possible advertising route explored: raising funds with an outdoor movie night
A handout & social post created for the YMCA Supportive Housing Campus detailing how much a donation provides
A thanksgiving card from the YMCA Supportive Housing Campus thanking donors at Thanksgiving
An infographic sent out as a year in review of the YMCA Campus for potential donors
A poster for the YMCA Supportive Housing Campus for a possible advertising route explored: raising funds with a 5K
The cover of a YMCA campaign fundraiser postcard with a meter maxed out at $180,000.png
The cover of a YMCA campaign fundraiser postcard with a meter empty to signal the start of the fundraiser.png
An Infographic for social media detailing Central Iowa Homelessness By the Numbers"
An image for social media with a Pie chart, military hat, and American flag stating "40% of YMCA Supportive Housing Campus residents are veterans. Help make a difference in the lives of Central Iowa vets."
A poster for the YMCA Supportive Housing Campus for a possible advertising route explored: raising funds with an outdoor movie night
A poster for the YMCA Supportive Housing Campus for a possible advertising route explored: raising funds with an outdoor movie night
A handout & social post created for the YMCA Supportive Housing Campus detailing how much a donation provides
A handout & social post created for the YMCA Supportive Housing Campus detailing how much a donation provides
A thanksgiving card from the YMCA Supportive Housing Campus thanking donors at Thanksgiving
A thanksgiving card from the YMCA Supportive Housing Campus thanking donors at Thanksgiving
A poster for the YMCA Supportive Housing Campus for a possible advertising route explored: raising funds with a 5K
A postcard for the YMCA as an update to past donors while requesting donations
A postcard for the YMCA advertising a breakfast as a thank you to donors
A poster for the YMCA Supportive Housing Campus for a possible advertising route explored: raising funds with a 5K
An Infographic for social media detailing Central Iowa Homelessness By the Numbers"
An image for a social media post with a Pie chart, military hat, and American flag stating "40% of YMCA Supportive Housing Campus residents are veterans. Help make a difference in the lives of Central Iowa vets."
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